by Sharon Jones

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When you’re a successful business, it’s easy to let the world pass you by. The way you do things works, and so you’re reluctant to make a change. And why would you? 

Herein lies the problem. Too many businesses get comfortable with their way of doing things while other companies are looking to innovate and so they get left behind. This can be a death knell for any business, and it can be hard to play catch up when you realize you’ve been left in the dust. If you’re hoping to continue your successes well into the 21st century and beyond, here are some ideas to try out. 

New Marketing Ideas

Marketing has shifted away from TV and newspapers and onto the internet where if you go a day without seeing an ad, you can consider it a win. However, you need not irritate your target audience with a hammering of brash colors and empty promises. There are more subtle ways of spreading awareness. 

Search engine optimization is proving popular for those looking to get their name out there, and it works in a variety of industries, even those who sell a service over a product. 

You’ll find this often in healthcare, with services like a dental SEO company to attract patients who otherwise wouldn’t know where to find you. With most people using search engines to research their symptoms, this is a strategy you cannot afford to miss out on any longer. 

An Online Presence

Right now, it feels like every company has an online presence, whether it’s a witty social media account or easy to navigate website. But just having somewhere your customers can visit to research your business is not enough. 

You need to regularly update your page, use blog posts to give industry insights, and interact with customers speedily. Sure, a significant online presence risks being trolled by those with nothing better to do, but at least it shows serious customers that you’ll be there to answer any questions.

Contact At Any Time

Move away from your business for a second and look at yourself as a consumer. Now think how irritating it is when you’re trying to get in touch with a company only to hear an endless loop of hold music. Oh, how it makes your blood boil. 

Investing in AI customer service programs are a solution to this. They connect querying customers with a trained online agent to go over their issues and hopefully get to the bottom of it. This will not only make your company more connected, but it will also save you money on employee customer service staff.

To ensure they can get in touch anywhere, at any time, it’s also worth developing an app they can download to their smartphone. This means they don’t need to wait until they get home to get in touch and also prevents them from struggling with a website that doesn’t translate to mobile as well as we’d hope. 

Stepping In

Those who don’t go with the times get left behind. If you want your business to continue thriving, it’s vital you catch up with your competitors and even try to get ahead of the curve.