by Lina Martinez

When it comes to your brand presence, it’s understandable that you want instant results as soon as possible so you can take advantage of your growing audience. Unfortunately, unless you have the contacts and marketing reach to become an overnight success, the truth is that all SMEs and startups are on a slow burn. It takes a lot of time for the wheels to start turning and your investments might not deliver results until a couple of weeks, months or even a year into your startup.

So in this post, we’re going to talk about late bloomers in marketing that you should really invest in as soon as possible so that when they do flower, you’ll get a large but slow boost to your brand presence that will just keep on growing and growing.

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White Label Search Engine Optimization

The difference between white and black label SEO is simple; black label aims for instant results no matter how forceful it is, whereas white label SEO is all about building an organic audience. For example, creating excellent content for your website that is actually relevant to your audience’s interests can be considered white label. It’s valuable to them, it gives them a reason to read it and it’s also connected to your business, hence why it’s considered organic.

On the other hand, black label SEO is all about spamming links and tricking people into visiting your website. It could be because they’re using specific images that fool them, it could be your brand name being a play on words or it could even be old-fashioned link farms and invisible text which are drawing their attention to you through Google’s search engines. Not only are these methods prime reasons for Google to blacklist you from their search engine, but they don’t last and will only worsen the customer experience over time.

Influencer Marketing

There are many different forms of social media marketing but influencer marketing is one of the newest and also most interesting. Influencer marketing is all about building up a presence on social media that you can slowly utilize to grow your brand presence. It’s all about making smart posts to coincide with current events while also providing your audience with fun and interesting content.

Influencer marketing can be a slow bloomer because it takes a lot of money to purchase shoutouts and spots in an influencer’s pages. However, once you get there, it can make your business a whole lot more popular, but you do need to work your way up. You can start small with relatively lesser-known social media influencers, then eventually work your way up to rising YouTubers and eventually well-known figureheads in the industry.

By investing in both white label SEO and influencer marketing at an early stage, you can slowly but surely increase the visibility and popularity of your brand. It’s a fantastic strategy for new entrepreneurs and business owners, and if you’re in it for the long run then these are absolutely crucial investments to make.