by Nigel Hilton

Social media is a wonderful thing, despite all the negativity surrounding it, from a business point of view. It’s a platform from which you can very easily connect with customers on their own turf, find out all their interests, and have them interact with you quickly and simply for information you need to market towards them much better than before.

But trying to keep up with social media and all of its twists and turns can be hard when you’ve got an entire company to run. So instead, let’s look into a couple of the way best ways to keep an eye on customer wants and needs across these boards, and make it easier for everyone to get what they want.

The person on the other side of the screen is always available on a social platform, so take your business to them! (Image)

Try to Make a Community

Sure, this is easier said than done, but when you’ve got Facebook community pages you can start up in minutes available, you have the best foundation to try this out! When you’ve got a community you can use as ideas board, to always come back to when you need customer recommendations or feedback on your latest marketing move, you’re going to be in much better standing than any company you’re competing against!

Customers like to feel heard, and when you’ve got a page that does just that for them, you’re not going to miss out on any potential connections between you and your market. Always have your finger on the button for when it comes to social media, and with a community page, you won’t exhaust any resources whilst you’re at it!

Track What Your Customers Want

Do this to try and keep your customers loyal, seeing as business pages allow for opinion polls and honest reviews. If you can collect these all in one place, you can act on them a lot easier; don’t waste time trying to track down a lead that sends you halfway across the net, and could very well end up as a dead end.  

And on social media, customers make their likes and dislikes very plain and clear to see! But when it comes to retaining customer loyalty, you’re going to want to be able to do something about them. So check this out to make that sales process, on the customer’s playing field, a lot easier to keep up with.

Answer All Queries You Get

Not only is this a good way to prove there’s a face behind your company, but that no customer is getting preferential treatment over the other. People want to be treated equally when it comes to the shopping experience, and staying fair is the best way.

So answer every question that comes you way, publicly as you can; if you can prove you’ve got a good customer service, half the battle is already won!

Keeping up with customers across social media can be easy when you’ve got the tactics down!